The South Dade
EDC Website
Rebrand
WEBSITE VIDEO REBRAND
Client: The South Dade Economic Development Consul
Project: Website Rebrand Videos
Role: Full Production
Produced by: RedHat
The South Dade EDC


EDC | Rebrand Website Announcement Sizzle

EDC | Why South Miami Dade

EDC | About Us Hero Video
We were honored to be approached by the South Miami-Dade EDC to undertake a pivotal role in their major website rebrand. This project was a collaborative effort with their agency of record, ROAR Media, and aimed to create compelling video content that effectively communicated the EDC's mission, vision, and future objectives.
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Project Scope
Target Audiences:
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Primary:
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Local businesses and entrepreneurs in or near South Miami-Dade
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Prospective businesses within key industry verticals and their trade organizations
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Business selectors and other referral sources involved in business location decisions
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News media and influential figures in the business community
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Secondary:
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Industry and trade partners focused on economic development
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State and local public and private officials, business leaders, and community influencers
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The general public of South Miami-Dade
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Purpose: The core objective of this project was to produce four (4) videos that encapsulate the EDC's key messages through a narrative approach. These videos are intended to serve multiple functions:
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Enhance user engagement on the newly launched website
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Serve as repurposed assets for paid media advertising
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Deliver concise, impactful storytelling to diverse audiences
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The videos will highlight the EDC's efforts in driving economic growth, fostering business opportunities, and building a robust community in South Miami-Dade. Each video is tailored to resonate with the specific needs and interests of the defined audience segments, ensuring a broad and meaningful impact.
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Our Contribution
Through a meticulous production process, we aimed to bring the EDC's vision to life by:
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Crafting visually engaging narratives that align with the EDC's strategic goals
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Employing cutting-edge production techniques to create high-quality video content
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Collaborating closely with ROAR Media to ensure the videos align with the broader marketing strategy
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This project underscores our commitment to partnering with organizations that drive positive change in our community. We are proud to contribute to the EDC's mission and help amplify their message through powerful visual storytelling.